You’ve built a brilliant product.
Now it’s time you tell the world.
Want to feel super confident about promoting your business?
Join the next round Pitch to Press on October 4.
“You’ve built a brilliant product.
Now it’s time you tell the world.
Join Pitch to Press
starting on Oct 4.
“If you need help with your PR, showing up and putting yourself out there, Adela’s the one. She’s tremendous.”
— Dr Anna Colton, Clinical Psychologist
“I believe in myself again. Adela’s reminded me to believe in my business and my story.”
— Shivi Cashyap, Entrepreneur
“Last week I had the most orders I’ve ever had. Adela’s teaching is amazing and to my surprise my confidence has grown.”
— Fidelma, Brownie baker
“In just a few days we’d smashed our comfort zones, reached out to influencers and nailed our story. Wow.”
— Sonia Lakshman, Social entrepreneur
Hey! I’m Adela, let me introduce myself properly…
Want to feel confident about promoting yourself?
(Without that icky feeling?)
Instead of:
Struggling with self promotion and wondering what to say or how to say it
Thinking you need a huge budget for a publicist and putting aside money each month to pay for one
Worrying you don’t have time to do PR but you know deep down you need to for sales
Dreading the idea of getting out there
Imagine:
Feeling super confident, clear and proud about promoting your business
Getting your products and service in the media without inside connections for free
Earning 4 figure sales in one day from a press feature
Boost your brand’s credibility with lots of media logos on your site
If there was a way to achieve all of this in your own time… would you finally commit to leveling up?
And you can achieve this. I’m going to show you how in Pitch to Press.
Pitch to Press: Master the Art of Self Promotion and Grow your Sales is a 6 month digital programme where you’ll learn step by step how to:
“A complete game-changer. I was able to completely reframe the way I saw doing my own PR.”
— Dr Anna, Clinical Psychologist
Become super confident promoting your business
Pitch successfully into the media with confidence
Build collaborations all the time to grow your audience
Implement daily PR strategies to grow sales
Embed PR in your day to day work as a founder.
Make self promotion a second nature skills
The early bird offer for Pitch to Press for ends in:
Note Local Taxes are added if applicable.
“Within 8 weeks I landed a feature, got 3 new clients and made $5000.”
Adela’s the Queen of pitching! She coached sceptical-me on how to approach a journalist via social media and it really worked! Within 8 weeks I was in a national newspaper.
— Colleen Schell, Transformational Coach
Pitch to Press will fire up your PR journey even if you feel clueless or a little bit scared.
Over 6 months you’ll learn:
How to become so confident and proud about promoting your business, that it’ll become second nature
Exactly how to craft your story and pitch your business daily without feeling icky.
How to build trust and purposeful relationships complete strangers to build your audience and grow your customers.
Here’s what you’ll learn in Pitch to Press when you join…
Module 1 Understand what PR is, the different types of PR and how to create PR goals that align with your business
You’ll walk away knowing exactly what your PR goals are and easy PR ideas you can implement straight away.
Module 2 Mindset, confidence and the Pitch to Press principles. How to grow your media mindset.
You’ll walk away empowered with a total mindset shift, ready to craft your story and tell it to the world.
Module 3 How to craft your story and communicate clearly what your business does. How to use the Hero’s journey and 30 story-telling prompts for your business.
You’ll walk away knowing how to create a compelling story that will attract people to you.
Module 4 The Art of Pitching well. How to build a relationship with someone you don’t know.
You’ll walk away knowing how to build a powerful network that will support you and your business for years to come.
Module 5 Pitching to Press. The good, the bad and the ugly. Learn the 10 Step process on how to get your business in the press.
You’ll walk away knowing exactly how to pitch to a journalist and how to maximise every chance of being featured.
Module 6 How to use collaborations and partnerships to grow your business. How to work with bloggers and influencers.
You’ll walk away knowing how to leverage YOU in your brand. This module will change how you create your content and pitches forever!
Module 7 Guesting (audio, written, mentions). How to pitch for podcasts, blogs, newsletters.
You’ll walk away knowing how to pitch for coveted guest slots to grow your audience and what to do when you get them.
Module 8 How to deal with rejection and keep going to smash your PR goals. How to leverage PR to get more PR.
You’ll walk away knowing the different types of collaboration, how to approach them and use them purposely for your business.
BONUS: Pitch Rockstar - A 100 page Pitch writing course featuring 13 Real Life Email Case Studies.
Pitch Rockstar course covers:
How to build a relationship with someone you don’t know.
What on to put in a pitch.
How much selling should I do in that 1st email?
How to craft your business story when you’re stuck.
How to use things like Subject Lines, PS., relationship hooks and CTA effectively.
The Perfect Pitch Checklist.
“I don’t know about you but when I hear about PR, I vomit a little.
That is until I met my PR Hero, Adela.”
If you want to start your own business and are wondering how the hell to get comfortable enough to sell your services online like I just did, reach out to Adela.
You will not find one cringey word in her work, but what you WILL find are actionable steps on going from hidden to hot shit.
— Delfina Hoxha, Writer
Here’s what you’d pay a publicist to support your business
Traditional PR agents cost $1000 to $10,000 a month, usually on a retainer style contract.
That’s £12,000 a year for a freelance PR agent or £96,000 for a top one.
And it’s way more that that if you’re in the US - I’ve heard figures like $ 10000 - $30000 per month for over there!
Wherever you are in the world, it’s a lot of money for a small business trying to find their feet and become profitable in the early years.
That’s why I created Pitch to Press. So you can take control, own your own relationships and start getting your business visible in the media and your industry from Day 1.
Here’s everything you get in Pitch to Press when you join…
✓ Complete Step by Step Programme to master your own PR (9 modules, video lessons, templates) (£ 2000)
✓ 3 x 20 min 1 to 1s with Adela in Weeks 1, 6 and week 11 for laser coaching (£ 600)
✓ Fortnightly Live Group Q&A sessions for 3 months for real time support. (£ 850)
✓ Weekly check in emails with Adela every Friday for 12 weeks for strategic advice, support and issue resolution. (£ 1700)
✓ 6 months FREE Access to Pitch to Press Society (£ 500)
✓ Fortnightly Pitching Hours to work on your pitch for accountabilty and real time feedback (£ 850)
✓ Exclusive Student Community and Accountability (£ 1400)
✓ 2.5 hour Group workshop to create your one year roadmap to implement after the course ends. (£ 500)
✓ Voicenote access to me (30 mins voicenotes per week) ( £ 2400)
✓ BONUS 1 VIP 1 30 min Strategy Deep Dive Session (£ 400)
✓ BONUS 2 Pitch Rockstar (£ 350)
✓ BONUS 3 The Hero Vault (deep dive workshops) (£ 625)
When you add that all up, you’ll access £12000 worth of support & teaching…
…but you can grab your spot for October’s intake, today for only £367.
PAY IN FULL
£2500 £2247
(£2247 is approximately $3067)
✓ 9 Core Training Modules (text and video) (£1400)
✓ Weekly coaching and support (£5000)
✓ Fortnightly Group Q&As and Pitch critiques for support (£1700)
✓ BONUS: Access to Pitch to Press Society for 6 months
(Private, facilitated Facebook Community)
✓ Group workshops - 2.5 hr Roadmap planning workshop (£500)
✓ BONUS: 1 to 1 Strategy coaching call (30 mins ) with Adela
One Time Payment (Save £550)
PAYMENT PLAN
7 Monthly payments x £367
(£367 per month is approx $497 per month)
✓ 9 Core Training Modules (text and video) (£1400)
✓ Weekly coaching and support (£5000)
✓ Fortnightly Group Q&As and Pitch critiques for support (£1700)
✓ BONUS: Access to Pitch to Press Society for 6 months
Group workshops - 2.5 hr Roadmap planning workshop (£500)
7 monthly payments x £367 from September
Note the Programme begins on October. You will be given instant access to Pitch Rockstar now to allow you start learning.
If you opt for the pay in full option you can arrange your 1 to 1 strategy session with Adela any time from now.
Note Local Taxes are added if applicable.
The Programme begins on October 4.
Join now to grab your spot.
This early bird offer ends in
Here what other students are saying after being taught by Adela …
Adela’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections.
I love Adela’s energy. She combines a razor sharp intelligence, a really great analytical mind with great emotional intelligence and people skills. She’s really helped me to regain a sense of confidence and inspiration having felt a little flat and given me lots of practical tips.
—Annabel Chown, Author
Everything I learned from Adela was valuable
Everything I learned from Adela was valuable. But the two things that really struck me were 1. Her creative thinking and her ability to think of unusual and interesting ways to put your name out there that I would never have thought of on my own. 2. The power of human connection and the importance of kindness and kind gestures. And connecting with others and building those relationships that will eventually set your business apart and make you the type of person that people will want to talk about and work with. It’s been a game changer to think in these ways and I’m so glad I have these tools in my toolkit for my business.
—Frenchie Ferenczi, Strategy Consultant
Adela’s content is brilliantly written, honestly absolutely masterful.
—Fleur Emery, Start Up Expert
A complete game-changer.
I was able to completely reframe the way I saw doing my own PR.
—Dr Anna Colton, Clinical Psychologist
I now have so much clarity and confidence to grow my brand.
Adela, your brain’s amazing!
You’ve given me so much clarity and confidence on growing my brand.
I highly recommend Adela for any start up.
You will be blown away by what she has to offer!
—Carla, Entrepreneur
Promoting my business now feels feel less scary and more achievable.
I never felt particularly comfortable putting myself out there and promoting my business. But after working with Adela things feel less scary and more achievable. I think that has something to do with the way Adela has structured her content and presented it with anecdotes and her personal experience. That really spurs you on.
—Iris Gibson, Video Content Creator
Pitch to Press is perfect if you want to:
Master pitching like a pro
Grow your audience and drive sales
Be seen and heard in magazines, podcasts, newsletters, blogs, TV and social media
Raise your profile and credibility
Stop emailing pitches to black holes and hear back
Capture the reader’s attention with a compelling story
Emotionally connect with your reader
We’re a hot match if… 🌶️
✔️ You’re an ambitious entrepreneur with a service or product-based business and are ready to find new ways to reach your customers and grow your sales.
✔️ You love learning and are open to exploring new strategies to grow your business and be visible.
✔️ You’re a do-er. You know that business involves trial and error. You’re up for implementing new growth strategies and seeing what impacts your sales.
✔️ You believe in inclusivity. You treat people equally from all backgrounds, countries and cultures.
✔️ You’re a culture vulture and love a good movie, drama, book or work of art. You get super excited at spotting celebrities even though you know it’s superficial!
✔️ You’re passionate about your business and ready to get your business out there because you want the whole damn world to know what you’ve got to offer!
“What if I’m not confident?”
And other FAQs
Q: What if I’m not confident?
Confident people are made not born. Your confidence will grow as you put out strong pitches. Pitch to Press will teach you exactly how to craft a perfect pitch and promote yourself. Once you start hearing back, your confidence will sky-rocket and I promise you you’ll get addicted to it. You’ll start collecting logos on your site like your teenager sticker collection!
Q: How long will Pitch to Press take to complete?
Pitch to Press is a 12 week programme starting on 5th April. Note you’ll receive instant access to Pitch Rockstar when you buy now so that you can kick start your PR journey.
You might have something in mind you want to pitch for. You can use Pitch Rockstar immediately to work through that side by side and nail that pitch.
Q: Normal people like me don’t get into magazines or podcasts
That’s exactly what I thought until I saw my face and my business in all that press. Editors have smart readers. They need normal people like you and me otherwise their readers switch off.
Q: Can’t I outsource this? It sounds like hard work.
Yes, you can. You just need to pay a lot for it. I teach you the life-long skills for whatever business you run now and in the future.
Q: I get butterflies when I think of pitching.
Fear often comes when we don’t understand something. Pitch to Press will replace your fear with clarity and confidence. The pep talk at the beginning will reframe how you see pitching. The deep dive chapters show you exactly how to craft a perfect pitch. The real life examples prove journalists aren’t that scary and that you’re actally doing them a favour. You’ve got this.
Q. Is Pitch to Press just for people pitching to magazines?
Nope. Pitch Rockstar is for anyone pitching their business to grow their audience, boost their credibility, raise their profile and get sales.
It’s for entrepreneurs wanting to be featured in podcasts, blogs, newsletters, Instagram lives, magazines, newsletter and collaborations with entrepreneurs. The principles in the course can be applied to emails, direct messages, voice notes or face to face meetings
I’m Adela and my last business was featured in Harvard Business Review. Without me pitching.
12 months earlier I was drowning, trying to run my business and do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it. I’d fired 2 publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job. And then I realised something. I’d spent 20 years as a management consultant being judged every day because of the colour of my skin. I’d already been pitching non-stop for 20 years. So I decided to focus hard on one thing. Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
Those logos add so much credibility, right? Let’s make this happen for you.
Note Local Taxes are added if applicable.