Want fame and fortune for your business but clueless (and a bit scared) of PR?
I’ve got your back. Let me introduce myself…
Fire up your confidence and
master the art of PR to
grow your business.
Pitch to Press is a 12 week programme helping you step into the spotlight and land publicity.
Join us to get confident with being visible and promoting your business. You’ll learn to take baby steps to build your credibility and raise your profile. PR and self promotion without the night sweats!
“Adela’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections.”
— Annabel Chown, Author
Doors are now open for the next round of Pitch to Press. The Programme begins on June 21.
Join now to grab your spot.
“If you need help with your PR, showing up and putting yourself out there, Adela’s the one. She’s tremendous.”
— Dr Anna, Clinical Psychologist
OK, real talk when it comes to promoting your business, do you feel a bit ugh?
Unconfident. Uncertain. Unsure.
Does any of this sound familar?
You struggle with self promotion – You’re not sure what to say or how to say it.
You don’t have budget for a publicist but secretly want the results of one.
You don’t have time but you know deep down you need to set aside time for PR
Do you often say “I’ll learn all that PR and self promotion stuff later” but then never get round to it?
If so, you’re in the right place.
Get cosy and imagine what your life would look like if you could:
Stop dreading the idea of getting out there
Feel super confident and proud about promoting your business
Get your products and service in the media without inside connections
Earn 4 figure sales in one day from a press feature
Avoid spending thousands every month on PR retainer fees
Boost your brand’s credibility with lots of media logos on your site
If there was a way to achieve all of this in your own time… would you finally commit to leveling up?
And you can achieve this.
I’m going to give you the tools you need in Pitch to Press
Pitch to Press: Master the Art of Self Promotion and Grow your Sales is a 12 week digital programme where you’ll learn step by step how to:
Become confident promoting your business in a way that feels authentic and aligned to your goals
Pitch successfully into the media with confidence
Build your credibility in your industry and raise your profile
Build collaborations all the time to grow your audience
“Everything I learned from Adela was valuable. She helps you set your business apart and makes you the type of person people will want to talk about and work with.
It’s been a game changer.”
— Frenchie, Strategy Consultant
Let’s take you on a tour and show you what’s
inside Pitch to Press when you join…
Module 1 - Understand what PR is
What Is PR
Why You Should Do PR
The Benefits of PR
Where To Start With PR
Define your PR goals
30 PR ideas to grow your business
You’ll walk away knowing exactly what your PR goals and easy PR ideas you can implement straight away.
Module 2 - Get Confident with Pitching
Building your confidence
Learn how to bust those PR Myths
Understand how to grow your confidence with the 5 Pitch to Press Principles
Grow your Media Mindset with proven technique
You’ll walk away empowered with a total mindset shift, ready to craft your story and tell it to the world.
Module 3 Craft your compelling story
Understand The Power of Stories
Why you need A Story For yur Business
Learn what Makes A Good Story
How to create your story
30 storytelling prompts for your business
You’ll walk away knowing how to create a compelling story that will attract people to you.
Module 4 Learn how to pitch to a journalist and land publicity
Learn how to create your publicity calendar and media list.
Understand how to work out your expert topic, research publications and develop your story angles.
Discover 10 Ways to capture a journalists attention
Learn how to step by step pitch for features and breaking news.
Understand how to apply post pitch strategies to maximise your success.
You’ll walk away knowing exactly to pitch to a journalist and how to maximise every chance of being featured.
Module 5 Learn the art of pitching and building relationships
Understand why We Pitch
Discover How To Build Your Network
Learn how To Build Meaningful Relationships
How To Build Trust
You’ll walk away knowing how to build your create a powerful network that will support you and your business for years to come.
Module 6 Define your personal brand
Understand what is Personal Branding
Learn step by step How to Create Your Personal Brand Get clear on your Purpose, Mission and Vision
Define your values and strengths to shape how you run your business.
You’ll walk away knowing how to leverage YOU in your brand. This module will change how you create your content and pitches forever!
Module 7 How to pitch for guest slots
Learn step by step how to pitch to podcasters, bloggers, entrepreneurs and brands
Understand how to prepare for guest opportunities
Key things to do post guest slot features
You’ll walk away knowing how to pitch for coveted guest slots to grow your audience and what to do when you get them.
Module 8 Nailing collaborations and partnerships
Know what’s the difference between a collaboration, a partnership and guesting.
Understand the 8 Things you need to do before collaborating
Discover the different types of collaboration
Learn step by step how To approach a collaboration
Know what to do if someone turns you down
You’ll walk away knowing the different types of collaboration, how to approach them and use them purposely for your business.
Module 9 Dealing with rejection
Understand how to reframe rejection.
Discover techniques how to deal with rejection.
Know how to gently reject others who approach you.
You’ll walk away knowing how to deal with rejection so that it becomes second nature and doesn’t stop you from pitching for other opportunities.
But here’s the deal…you can soak up as much teaching as you can but the only way your business will get visible is by you taking action.
This is where I come in.
My goal is to make you feel super supported as you take action so in the programme you’ll also get…
WEEKLY COACHING & PEER TO PEER COMMUNITY
(Worth £5000)
Personal Coaching - 3 x 30 min sessions with Adela in Weeks 1, 6 and 11
Weekly emails check ins every Friday for 12 weeks for support and issue resolution. Every Monday you’ll receive a personalised reply with support on how to resolve any challenges.
Group Coaching Fortnightly Live Q&As
Voicenote laser coaching (30 mins voicenote exchanges per week). Useful for any breaking news pitches or mid week wobbles.
PITCH CRITIQUES
(Worth £1700)
Fortnightly Pitching Hours to work on your pitch for accountabilty and real time feedback.
6 months Access to Pitch to Press Society for community support and ideas.
HERO VAULT (Worth £900)
Group workshop (2.5 hour) in week 11 to create your one year roadmap to implement after the course ends. You leave knowing what your strategic PR goals are for the rest of the year and how you will work on them.
Call to Actions Workshop
Access to any bonus workshops I offer in the next 6 months.
Recordings of any guest experts I bring in.
And that’s not all…
I’m throwing in my favourite product for you as a treat…
Pitch Rockstar (worth £350).
Pitch Rockstar’s the ultimate guide to writing pitches that people actually reply to.
Think of it as the Cliff Notes guide to pitching. It stars all my winning pitches to top outlets like the Financial Times, Sunday Times, Red Magazine and breaks down line by line what worked.
There’s 12 Chapters on everything you were too shy to ask…oh 13 Real Life Email Pitch Case Studies!
And it’s beautifully designed, just like a Danish actor (!).
Liking the sound of all this stuff?
That’s great but let’s take a fresh perspective too.
Here’s what you’d pay a PR person to support you in your business:
Traditional PR agents cost £1000 to £8000 a month, usually on a retainer style contract. That’s £12,000 a year for a freelance PR agent or £96,000 for a top one. And it’s way more that that if you’re in the US - I’ve heard figures like $ 10000 - $30000 per month for over there!
Wherever you are in the world, it’s a lot of money for a small business trying to find their feet and become profitable in the early years. That’s why I created Pitch to Press.
So you can take control, own your own relationships and start getting your business visible in the media and your industry from Day 1.
Here’s everything you’ll get in Pitch to Press when you join…
✓ Complete Step by Step Programme to master your own PR (9 modules, video lessons, templates) (£ 1400)
✓ 3 x 30 min 1 to 1s with Adela in Weeks 1, 6 and week 11 for laser coaching (£ 600)
✓ Fortnightly Live Group Q&A sessions for real time support (£ 850)
✓ Weekly check in emails with Adela every Friday for 12 weeks for strategic advice, support and issue resolution. (£ 1700)
✓ 6 months FREE Access to Pitch to Press Society (£ 500)
✓ Fortnightly Pitching Hours to work on your pitch for accountabilty and real time feedback (£ 850)
✓ Exclusive Student Community and Accountability (£ 1400)
✓ 2.5 hour Group workshop to create your one year roadmap to implement after the course ends. (£ 500)
✓ Voicenote access to me (30 mins voicenotes per week) ( £ 2400)
✓ BONUS 1 VIP 1 Hour Strategy Deep Dive Session (£ 400)
✓ BONUS 2 Pitch Rockstar (£ 350)
✓ BONUS 3 The Hero Vault (deep dive workshops) (£ 625)
When you add that all up, you’ll access £12000 worth of support & teaching…
…but you can join Pitch to Press today for only £1397.
PAY IN FULL
£1997 £1397
(£1397 is approximately $1980)
✓ 9 Core Training Modules (text and video) (£1400)
✓ Weekly coaching and support (£5000)
✓ Fortnightly Group Q&As and Pitch critiques for support (£1700)
✓ BONUS: Access to Pitch to Press Society for 6 months
(Private, facilitated Facebook Community)
✓ Group workshops - 2.5 hr Roadmap planning workshop (£500)
✓ BONUS: 1 to 1 Strategy coaching call (1hr ) with Adela FOR EARLY BIRD PAY IN FULL JOINERS UNTIL 3RD JUNE.
One Time Payment (Save £200)
PAYMENT PLAN
£367 £267 per month
(£267 per month is approx $378 per month)
✓ Pay £267 x 6 months
✓ 9 Core Training Modules (text and video) (£1400)
✓ Weekly coaching and support (£5000)
✓ Fortnightly Group Q&As and Pitch critiques for support (£1700)
✓ BONUS: Access to Pitch to Press Society for 6 months
(Private, facilitated Facebook Community)
Group workshops - 2.5 hr Roadmap planning workshop (£500)
6 Monthly Payments x £267
The Programme begins on June 21.
Join now to grab your spot.
Are you ready to learn the life-long Pitch & PR skills quickly and save money doing it?
You’ll master pitching like a pro
Get life long skills
Save your business £££s every month
Raise your profile and credibility
Make £££s from any sales you get from your features
Attract investors to your business.
“Adela is so BRILLIANT at networking and pitching her own business that I asked her to help me promote my business. I got a feature with her process and got 2 new customers.”
— Colleen, The Sanctuary
I’m Adela and
I’m a master at pitching my business to people I don’t know.
A few years ago I quit my corporate job and launched a fashion tech start up. I immediately had customers who loved my business. I was busy so I hired a PR agency to help me get my business in the media.
After 6 months of one online piece, a few influencer collaborations and thousands of pounds spent, I switched my approach. I decided to pitch my business myself.
This is what I achieved in 12 months:
4 full pages in The Sunday Telegraph worth $150k free advertising
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
Those logos add so much credibility, right?
Let’s make this happen for you.
The programme is perfect for you if:
You run a product or service based business and already have happy customers and sales!
You’re close to launching a product or service based business
You have a growth mindset and happy to try new ideas
You’re a hard worker and willing to get out there
You have 3-4 hours a week to dedicate to learning and applying
You’re patient and understand that building relationships and getting press is not instant
Feeling your inner critic pop up and saying some of the stuff below? Feed it my response:
The thought of promoting myself keeps me awake at night.
You’ve put blood, sweat and tears into launching. You’re doing that hard work a disservice by not putting it out there. Like training for a marathon but not running the race. Think of me as that person who’s going to whip you out of bed and run that race next to you.
I’m not a confident person. Can I really do this?
Absolutely. PR heros are made not born. People need you to pitch to them otherwise they have a blank page. I’ll teach you exactly how I build relationships in no time.
Normal people like me don’t get into magazines.
That’s exactly what I thought until I saw my face and my business in all that press. Editors have smart readers. They need normal people like you and me otherwise their readers switch off.
I don’t have inside connections.
An editor once told me that if an entrepreneur approaches her cold, from outside her network, she’s more likely to feature them. Why? Because they have the balls to approach her. I’m going to help you grow a pair.
You can’t get sales from PR anymore.
Yeah, that what’s I thought until I made £12k in one day from a small column feature in the Sunday Times.
Can’t I outsource this? It sounds like hard work.
Yes, you can. You just need to pay a lot for it. I teach you the life-long skills for whatever business you run in the future.
I feel swamped in marketing activity. Is this PR stuff really necessary?
PR is telling people how awesome your product is and why they need it. If you don’t do it, you won’t get sales. PR is can be simple. My job is to show you that.
I’ve already spent 1000s on PR fees and had little results. I resent it and don’t want to touch that world!
I’m sorry that’s happened to you. I’ve had a similar experience. The thing is no one can tell your story better that you. Seriously. You’re the founder. Not a 3rd party. Let’s flip that energy back to your story and I’ll prove it to you.
What entrepreneurs like you think of Adela’s teaching
(because come on, we know there are rubbish teachers out there…cue my A Level Physics teacher who made everything so overcomplicated!)
“I don’t know about you but when I hear about PR, I vomit a little.
That is until I met my PR Hero, Adela.”
If you want to start your own business and are wondering how the hell to get comfortable enough to sell your services online like I just did, reach out to Adela.
You will not find one cringey word in her work, but what you WILL find are actionable steps on going from hidden to hot shit.
— Delfina Hoxha, Writer
“I believe in myself again. Adela’s reminded me to believe my business and my story.”
— Shivi, Entrepreneur
“Last week I had the most orders I’ve ever had. It’s been amazing and to my surprise my confidence has grown.”
— Fidelma, Food Entrepreneur
“In just a few days we’d smashed our comfort zones, reached out to influencers and nailed our story. Wow.”
— Sonia, Social entrepreneur
If you’re serious about getting seen and heard, start now.
It takes at least 6 months to build trust with anyone (journalists, bloggers etc).
You’ll be grateful in 6 months that you started now to get coverage and sales.
Love the sound of all of this and want to chat first?
Hit the button below and let’s book you in for a virtual coffee.
