Struggling with promoting your business right now?
Join the PR Hero challenge and go from hidden to hot shit in 10 days.
FREE 10 Day Challenge from February 22.
“A complete game-changer.
“I was able to completely reframe the way I saw doing my own PR.”
— Dr Anna Colton, Clinical Psychologist
“Last week I had the most orders I’ve ever had. It’s been amazing!”
- Fidelma, Baker
Watch this video from Iris who did the Challenge last November…
The challenge starts in…
Grab your spot now. First come, first served.
Click below to sign up.
Join us on a 10 day whistle-stop tour of PR for your business.
It’ll inspire you into taking action!
You’ll learn to:
Zap away that fear of self promotion
The PR Hero challenge will give you baby steps to overcome your fear. From Day 1 you’ll work on your mindset and boost your confidence.
Get comfortable with PR and selling
Want to promote your business without feeling icky? And have your customer go straight to the buy now button? Yes you secretly do. PR Hero shows you how with clear actionable steps.
Become focused and make money
Feel like you’re drowning in constant marketing activity that leads to zero? The PR hero challenge cuts to the chase and gives you fast focused PR actions that work, tested in real businesses.
“I believe in myself again.”
“The daily challenges reminded me to believe in my business, my story and meet incredible people who are teaching and inspiring me.”
— Shivi, Entrepreneur
Here’s what you’ll learn in the 10 day PR Hero Challenge:
How to chip away at that fear and develop your media mindset
How to craft your story and make it stick in people's minds
A technique to boost your confidence when sharing your story.
The power of a community and how to harness this for instant PR wins.
A tried and tested free email template that’ll help you approach your customers for instant PR.
How to pitch with a new hassle-free technique that gets heard every time.
A clever way to get free PR with your perfect target audience that is likely to buy from you.
Techniques on how to build an authentic relationship with a journalist.
“I don’t know about you but when I hear about PR, I vomit a little.
That is until I met my PR Hero, Adela.”
If you want to start your own business and are wondering how the hell to get comfortable enough to sell your services online like I just did, reach out to Adela.
You will not find one cringey word in her work, but what you WILL find are actionable steps on going from hidden to hot shit.
— Delfina Hoxha, Writer
The PR Hero challenge is FREE and includes:
10 bite-size email lessons with a daily action to apply what you’ve learnt.
Access to the PR Hero Challenge Facebook group for 2 weeks to network, support and cheer one another’s wins
VIP UPGRADE to an exclusive live 60 min workshop on The 5 insider Secrets to land powerful publicity for your business for £29 ($39).
What our PR Heroes are saying…
“Last week I had the most brownie orders I’ve ever had.”
I jumped in feeling completely intimidated and out of my depth. I honestly didn’t think I’d make it past day one. But it’s been amazing.
I decided to show up authentically and to my surprise my confidence has grown. Last week I had the most brownie orders I’ve ever had. And I really haven’t done that much yet - just a few simple things inspired by the challenge.
— Fidelma, Brownie baker
“I believe in myself again.”
I signed up to the PR Hero challenge feeling a little intimidated but I won't lie, slightly drawn in by the name.
The daily challenges not only tick off that "PR Hero" badge BUT remind me to believe in myself and my business, give me the opportunity to grow my story, meet incredible co-heroes who are teaching and inspiring me.
I'm not even sorry about the fan-girling. Adela called herself our DJ, helping us dance but what she's doing is so much more.
— Shivi Cashyap, Entrepreneur
“In just a few days we’d smashed our comfort zones.”
We did Adela’s PR Hero Challenge and we’re so glad we did! In just a few days we’d smashed our comfort zones, powerfully reached out to influencers and nailed our story. Wow. Thanks Adela!
— Sonia Lakshman, Social entrepreneur
“I have loved the 10 day challenge.”
I have been following along each day and applying as much as possible on my side. I’ve actually spent a lot of time building a new site inspired by the idea to add testimonials and logos but also making it more personal, less ‘sterile’ etc.
Adela, it’s been a massive pleasure and a special thanks for what you have given to so many people over the past few weeks!
— Sara Woodcock, Voiceover Artist
“She’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections. ”
I love Adela’s energy. She combines a razor sharp intelligence, a really great analytical mind with great emotional intelligence and people skills. And she’s been fantastic at creating group energy through which we can all feel supported and lifted and inspired. She’s really helped me to regain a sense of confidence and inspiration having felt a little flat and given us lots of practical tips.
— Annabel Chown, Author
“Everything I learned from Adela was valuable.”
Everything I learned from Adela was valuable. But the two things that really struck me were 1. Her creative thinking and her ability to think of unusual and interesting ways to put your name out there that I would never have thought of on my own. 2. The power of human connection and the importance of kindness and kind gestures. And connecting with others and building those relationships that will eventually set your business apart and make you the type of person that people will want to talk about and work with. It’s been a game changer to think in these ways and I’m so glad I have these tools in my toolkit for my business.
— Frenchie Ferenczi, Strategy Consultant
“Adela’s challenge was absolutely brilliant.”
There were a couple of amazing lightbulb moments for me where I was able to completely reframe the way I saw doing my own PR.
For example instead of feeling that I was hassling or asking for something from journalists. Now I realise I’m assisting them and helping them create content.
A complete game-changer.
Her daily emails were chatty, fun and interesting and her tasks completely manageable.
Again those light bulb moments were just strokes of genius for me. Just brilliant.
— Dr Anna Colton, Clinical Psychologist
Join the PR Hero challenge now and learn how to instantly promote your business without the overwhelm.
Hey, I’m Adela.
My last business was featured in the Harvard Business Review.
12 months before that feature I was drowning, trying to run my business, do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it. I’d fired 2 publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job. And then I realised something. I knew my business better than anyone else. So I decided to focus hard on one thing:
Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
