You. Your next media feature.
…in just 5 days.
Get newsworthy and build your media momentum with:
PR Hero School.
A 5 day workshop. September 19-23.
“I USED ADELA’S PITCHING STRATEGIES AND LANDED A COVER AND A 3 PAGE FEATURE ON MY FIRST PITCH!”
I’m an introvert and assumed that people that get press coverage are more famous or better connected than me.
Adela taught me how to pitch effectively and that we all have a collective responsibility to make the media more interesting and inclusive...
...that people who get featured anywhere get there because they asked to be there.
YEP! That's me holding the Yorkshire Post magazine 2 months ago not quite believing I’m in 3 pages of it AND the cover!!!).
- Effie, Artist
“JUST 3 WEEKS AFTER I MET ADELA, I WAS IN A NATIONAL MAGAZINE.”
Adela’s incredible! She’s a super connector and genuinely walks the talk in the PR world.
1 week after I met her she landed me an incredible media feature at a leading magazine in UK.
It’s snowballing into a bigger article and a FB live in front of a 1.3 MIL large audience filled with potential clients. You can’t ask for more than that!
If you’re lucky enough to work with her, do it!
— Merel Kriegsman
“Absolutely brilliant. Promoting my business now feels less scary and more achievable.”
- Iris, Video Creator
You know it’s time to add YOUR name to these media logos.
Here’s how you’ll craft the perfect pitch angle the media can’t ignore:
DAY 1: Uncover your inner PR hero.
How to chip away at that fear and develop your confidence. Where to start with PR and how it can help your business grow.
DAY 2: Craft your expert topics
How to work out your expert topics using a live case study. This is the secret sauce me and my clients use to become the most quoted people in our niches.
DAY 3: Pitching decoded.
Learn the surprising truth about pitching. Discover how one small business owner pitched her expert topics to the media.
Day 4: Craft newsworthy angles
Bust the “I’m boring” myth. How to come up with newsworthy angles with a real life case study.
Day 5: Get pitch perfect!
Now we’ve nailed your topic, sorted out your confidence, it’s time for you to discover your PR personality!
How you’ll learn during the 5 Days
Daily 35 min Live Lessons.
Bite-size email lesson with a daily action to apply what you’ve learnt.
Access to the PR Hero Club to network, support and cheer one another’s wins.
“IN 2 DAYS I RECEIVED MORE ORDERS THAN I’VE HAD IN MONTHS AND I NOW HAVE A WHOLE NEW CUSTOMER BASE FOR MY EMAIL MARKETING.”
I took part in Adela's PR Hero School in May. I was spending all my time on social media and it was the first time someone mentioned pitched to the media. I took a chance and emailed the editor of a National magazine and she loved it!
6 weeks later my product was featured in the "We Love" section of The Irish Times Magazine and the response was amazing!
Thank you Adela for giving my little business a boost to invest and grow more!
- Feena, Entrepreneur
Hey, I’m Adela.
My last business was featured in the Harvard Business Review.
12 months before that feature I was drowning, trying to run my business, do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it. I’d stopped using publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job. And then I realised something. I knew my business better than anyone else. So I decided to focus hard on one thing:
Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
“A LITERARY AGENT IN NEW YORK APPROACHED ME FOR A BOOK DEAL AFTER I WORKED WITH ADELA”
“Still super early stages, but a literary agent in New York reached out to me asking if I had ever considered writing a book after reading one of my articles, I pitched with Adela’s help. Even if it doesn't work out, wow, what an affirmation!
Adela’s superpower is getting people to see the possibilities and she sees things analytically, with the sharpness of a consultant, so was able to make suggestions for gaining visibility in my industry that I wouldn't have seen in a million years, suggestions that are now a part of my business plan.
She’s different from everyone else because she’s seen it from the inside—not only does she know how the corporate mind thinks, but she’s also know how journalists think. Having had her own small business to pitch (and doing so successfully) makes her a lot more reputable than all the ex-PR firm PRs who only know the perspective of an agent.
Work with her! She’ll whip you and your business into shape!”
— Hall R.