Want to feel super confident about promoting your business?
(Without that icky or sinking feeling?)
Join PR Hero School to fire up your confidence and step into the spotlight.
5 Days. 5 FREE classes. Sep 20 - 24.
“A complete game-changer.
I was able to completely reframe the way I saw doing my own PR.”
— Dr Anna Colton, Clinical Psychologist
“I believe in myself again.”
Adela reminded me to believe in my business and my story.
— Shivi, Entrepreneur
“Last week I had the most orders I’ve ever had.”
It’s been amazing and to my surprise my confidence has grown.
- Fidelma, Baker
“In just a few days we’d smashed our comfort zones.”
We’d reached out to influencers and nailed our story. Wow!
— Sonia, Social Entrepreneur
5 Days. 5 Live Classes. Endless wins.
September 20 - 24, 2021
PR Hero School starts in
“Absolutely brilliant. Promoting my business now feels less scary and more achievable.”
- Iris, Video Creator
5 Days. 5 Live Classes. Endless Wins.
Here’s what you’ll learn:
DAY 1: Banish your inner critic
How to chip away at that fear and develop your confidence. Where to start with PR and how it can help your business grow.
DAY 2: Discover your magic
How to work out your expert topics using a live case study.
DAY 3: Pitching to the media
Learn the surprising truth about pitching. Discover how one small business owner pitched her expert topics to the media.
Day 4: Busting those myths
Bust the “I’m boring” myth. How to come up with newsworthy angles with a real life case study.
Day 5: Get pitch perfect!
Now we’ve nailed your topic, sorted out your confidence, it’s time for you to discover your PR personality!
How you’ll learn during the 5 Days
Daily 35 min Live Lessons.
Bite-size email lesson with a daily action to apply what you’ve learnt.
Access to the PR Hero Club to network, support and cheer one another’s wins.
“I believe in myself again.”
“The daily lessons reminded me to believe in my business, my story and meet incredible people who are teaching and inspiring me.”
— Shivi, Entrepreneur
Hey, I’m Adela.
My last business was featured in the Harvard Business Review.
12 months before that feature I was drowning, trying to run my business, do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it. I’d stopped using publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job. And then I realised something. I knew my business better than anyone else. So I decided to focus hard on one thing:
Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
